You might have heard the terms whitehat and blackhat, even greyhat SEO strategies. There are two distinct camps when it comes to good SEO practice. Some people are willing to risk penalty by using what Google deems as unethical or risky practices. These are known in the trade as blackhat strategies. Blackhat strategies set out
Nobody really knows what the Google algorithms really are, but we do have a general idea about what each of them looks out for. Here’s a short guide to the Panda and Penguin algorithms to help you to understand more. Panda: The main focus of the Panda algorithm is to get websites to look at
Load speed is an important aspect of a website. The load speed is essentially how long it takes for your site to load. Research has shown that most people are not happy waiting up to 3 seconds or more for a website to load, and will often navigate away from that site if it doesn’t
SEO or Search Engine Optimisation is the process of manipulating various aspects of your website for it to move up the rankings in search engine results. Say you wanted to find out about haridressers in your town, you might type “Hairdressers in <town>” into your search engine box. How likely are you to look at
It is important that your website not only works well, but looks great to encourage your readers to turn into consumers. We can make lots of little adjustments to our websites in order to keep them looking their best. Backgrounds : try to keep the background a neutral shade, without fussy images or patterns. It
SEO penalites are there to stop website owners from abusing the system in order to get their site further up the search rankings. Years ago, techniques used included keyword stuffing, buying loads of links (regardless of the relevancy) and unnatural onsite optimisation. Google introduced a number of algorithms to attempt to reduce the poor quality
Social media is a great way for people to connect with and interact with their favourite brands, companies, friends and family. It is also a great tool for businesses to employ when seeking to improve the numbers of visitors to their websites! The first thing you need to do when looking at increasing your social
Google have made it plain that they focus heavily on the content of your website. It is important to understand the sort of things they expect to see for your site to be successful. Here’s our top tips for making sure your content fits the criteria. It is vital to avoid duplication in your content.